Press Release
March, 2011
Black tops the colour charts for fleet cars but white gains ground rapidly
Black is by far the most popular choice of colour for mainstream leased cars in the UK but white is gaining ground rapidly in the popularity stakes, according to a new survey of company car driver choice by Oxford-based online solutions provider, Ebbon-Dacs,
Ebbon-Dacs is supplier of Leaselink, the leasing industry’s most popular e-procurement system which is currently used by 10 of the 15 largest contract hire and leasing companies* to source and buy their new vehicles.
The findings of the Ebbon-Dacs study were presented at a recent BVRLA Residual Value and Remarketing Forum and looked at a sample of well over 10,000 new leased company cars supplied through the Leaselink platform to customers of major leasing companies.
It included several of the UK’s most popular leased company cars: the BMW 3 Series, the Audi A4, the Ford Mondeo and Focus, the Vauxhall Astra and the Volkswagen Golf.
With around 34% of the market for these vehicles, black was by far the most popular colour choice selected by company car drivers. And underlining its popularity, black was at the top of the charts for every year that the survey looked at, from 2007 to 2010.
Black was followed by blue with around 17%, a figure which has been fairly constant for the last four years, while silver at 15% has seen its popularity begin to diminish. Three years ago some 18% of the cars in the study sample were silver.
Several other colours also appeared to be falling out of favour. Grey, which in 2007 accounted for 20% of the sample, had fallen to just 11% by 2010, while red cars accounted for just 6% of those selected.
In terms of specific models, black was the most popular colour choice for the BMW 3 Series, the Audi A4 and the Volkswagen Golf, while the Ford Mondeo was chosen in equal numbers in black and silver by company car drivers.
Black was also the most popular colour for the Ford Focus, although both silver and blue were very close behind, while for the Vauxhall Astra, silver was slightly ahead of black as the most popular colour.
Rob Pilkington, Managing Director of the Leaselink International division of Ebbon-Dacs, commented: “The study was conducted for the general interest of the leasing sector and we did not know what we would find. Most interestingly, it reveals the colour of vehicles that will predominate when they come back to the second-hand market in three to four years time.
“One clear trend the study identified was the growth of white cars in the colour stakes and, from nowhere four years ago, white has gained the most rapidly in popularity of all the mainstream colours, to the extent that only black, blue, and silver are now ahead of it for these popular models.
“A contributory factor in this increase in popularity may well be the number of prestige cars that are now being produced in white, producing an aspirational trend which seems to have percolated down to some of the more mainstream fleet cars,” he said.
According to John Lewis, chief executive of the BVRLA, the survey’s findings will be very useful for residual value setters: “Our members analyse a huge amount of data when projecting a vehicle’s value in three or four years time and this kind of trending information will help them form a more accurate picture.”
*According to fleet sizes registered within BVRLA membership.
Ends
Notes to Editors
About Leaselink
Following seven year’s development, Leaselink is Europe's market leading web based e-procurement solution, linking franchised dealers and motor manufacturers to major fleet management, leasing and rental companies.
An established online community, Leaselink is accessed by over 700 franchised dealers and dealer groups every day to respond to tenders and optimise the supply of fleet vehicles. In 2008 the trading platform was responsible for in excess of €3.15bn worth of fleet orders in the UK and Europe.
Leaselink is currently being employed by 10 of the UK’s 15 largest contract hire and leasing companies who between them supply and manage over 590,000 company vehicles *to source and buy their new vehicles.
Leaselink users include:
- ALD Automotive
- Alphabet
- Arval
- Daimler Chrysler Fleet Management
- GE Capital Solutions Fleet Services
- Hitachi Capital
- ING Car Lease
- Inchcape Fleet Solutions
- LeasePlan
- Lombard Vehicle Management
- Volkswagen Group Leasing
For both leasing companies and corporate dealers, Leaselink simplifies the complex enquiry, ordering, tracking, delivery and payment of vehicles. A Leaselink implementation creates significant process efficiencies and cost savings with accurate, real-time business reporting.
Features and benefits of Leaselink:
- Manages orders efficiently across the supplying dealer network
- Eliminates vehicle configuration errors
- Real time information on the status of all enquiries and orders
- Full audit trail of all status changes and historical activity
- Control slippage
- Measures dealer performance (KPIs) and Service Levels
- Comprehensive real-time reporting suite
- Manages brochure and test drive requests
- Simple integration with existing systems and third party suppliers
- Manages dealer rebates and manufacturer bonuses from within the system
- Analyses internal operator efficiency.
About Ebbon-Dacs
Ebbon-Dacs is an online solutions company based near Oxford, with further offices in Saudi Arabia, and specialises in delivering hosted, web technology solutions.
Contact information:
Andrew Wilson
Sales director
Ebbon-Dacs
Tel: 01865 866810
Mob: 07976 337637
Email: andy.wilson@ebbon-dacs.com
Press enquiries:
Mike Gunnell
MGMedia Services
Tel: 01832 275060
Email: mike@mgmediaservices.com